Post by account_disabled on Mar 7, 2024 19:36:48 GMT 10
et's first start with a clear definition: what is a lead magnet ? Defining it as a bait with which to attract customers would be an understatement, but not so wrong. In fact, it is free content, an incentive in short, that the customer can obtain in exchange for a specific action; in most cases the latter coincides with filling out a form and providing some important data, collected with a view to lead generation or database building. In order for the user to complete the registration, the lead magnet must have a value large enough for them to consider the " exchange " as reasonable.
Proposing something not related to the topic being discussed will not only interrupt a process that otherwise could have continued on its own, but will concretely increase the risk that it will even be interrupted. What is the best way to understand which lead magnet is most appropriate and capable Hong Kong Telegram Number Data of attracting the attention of a certain segment of users, representing " the right lever "? For every target there is a right lead magnet As in many other aspects of performance marketing, what can make the difference is being able to predict your target and intervene on communication accordingly . In the case of lead magnets, however, alongside the target audience there will also be to consider what the right lever is, the one capable of attracting their attention and pushing them to carry out the action of interest to us.
For example, assuming that a "typical user" finds himself in front of our landing page or banner containing a form, what could be the most suitable lead magnet to satisfy his interest? If this person is looking for particular information, or would like to delve deeper into a topic relating to our offer, why not welcome them with content for educational purposes ? For example, it could be the preview of a product that can be purchased at a later time, or the chance to consult the first episode of a webinar cycle ; knowing that the answer to your needs lies beyond a simple form will be more than sufficient motivation in most cases. Let's assume instead that this user is oriented towards one of our products but is still in the comparison phase , and that he doesn't yet feel like investing his money. We could cite as practical examples the purchase of software , or the subscription to an audio or video streaming service .
Proposing something not related to the topic being discussed will not only interrupt a process that otherwise could have continued on its own, but will concretely increase the risk that it will even be interrupted. What is the best way to understand which lead magnet is most appropriate and capable Hong Kong Telegram Number Data of attracting the attention of a certain segment of users, representing " the right lever "? For every target there is a right lead magnet As in many other aspects of performance marketing, what can make the difference is being able to predict your target and intervene on communication accordingly . In the case of lead magnets, however, alongside the target audience there will also be to consider what the right lever is, the one capable of attracting their attention and pushing them to carry out the action of interest to us.
For example, assuming that a "typical user" finds himself in front of our landing page or banner containing a form, what could be the most suitable lead magnet to satisfy his interest? If this person is looking for particular information, or would like to delve deeper into a topic relating to our offer, why not welcome them with content for educational purposes ? For example, it could be the preview of a product that can be purchased at a later time, or the chance to consult the first episode of a webinar cycle ; knowing that the answer to your needs lies beyond a simple form will be more than sufficient motivation in most cases. Let's assume instead that this user is oriented towards one of our products but is still in the comparison phase , and that he doesn't yet feel like investing his money. We could cite as practical examples the purchase of software , or the subscription to an audio or video streaming service .