Post by account_disabled on Feb 19, 2024 14:58:50 GMT 10
It’s built on three case studies, a detailed analysis of the literature, and examination of one highly successful CRO agency. And it means that most of us are, at best, making decisions based on a half-finished model. The Trouble with Conversions Let’s be honest: conversion rates on the web suck. Sure, over half of US consumers with net access are regularly shopping online. But most sites have conversion rates under 5 percent, and unoptimized sites are lucky to capture value from more than 2 or 3 percent of their visitors. Compare that with physical retailers, and it starts to look absolutely horrendous. There are several reasons for this: It costs no money and .
Compare that with the financial and temporal cost of driving and it’s easy Buy TG Database to see why users are more willing to hit the back button than to walk out of the grocery store empty-handed. Most prefer to do their research online and then make the purchase in a physical store, so they don’t have to wait. The needs and behavior of online consumers are very different, and most online retailers know little or nothing about them.
We can’t treat online consumers like people walking through the front door. They’re a different animal entirely. And that’s why the model most of us are using is only half-baked for a digital marketplace. The Buying Funnel: Only Half the Story If you’re not familiar with the buying funnel, it goes something like this: Conversion Strategy The Buying Funnel This isn’t the only version of the buying funnel. Some of them talk about awareness, interest, desire, then action, or use different terminology.
Compare that with the financial and temporal cost of driving and it’s easy Buy TG Database to see why users are more willing to hit the back button than to walk out of the grocery store empty-handed. Most prefer to do their research online and then make the purchase in a physical store, so they don’t have to wait. The needs and behavior of online consumers are very different, and most online retailers know little or nothing about them.
We can’t treat online consumers like people walking through the front door. They’re a different animal entirely. And that’s why the model most of us are using is only half-baked for a digital marketplace. The Buying Funnel: Only Half the Story If you’re not familiar with the buying funnel, it goes something like this: Conversion Strategy The Buying Funnel This isn’t the only version of the buying funnel. Some of them talk about awareness, interest, desire, then action, or use different terminology.