Post by account_disabled on Jan 25, 2024 13:43:30 GMT 10
Promoting in dentistry is not easy - it is a highly competitive niche and restrictions on advertising settings. But there are also more complex tasks. The client of Ringostat and the WAMProject agency is advertised not only in his hometown, but also throughout Ukraine and other countries. Read how they managed to increase the number of targeted calls, reduce the cost of a call and free up 30% of the budget by investing it in successful campaigns. Reading time: 11 minutes Project Features 1. Scaling campaigns to the world level 2. Limitations due to subject matter 3. Balance between the number of leads and the cost of the check Why did you decide to connect Ringostat? What tasks did the agency set before connecting Ringostat? Project work results Unexpected insights conclusions Client: dental clinic Region: Dnieper, all of Ukraine, as well as 15 countries Period of use of Ringostat: from May 2018 to the present day Project Features The client is the only dental clinic in Ukraine that has received international accreditation by The Global Clinic Rating and is included in the TOP-200 best dental clinics in the world.
For this Fax Lists reason, the company tries to tell about itself to the widest possible audience, including outside the country. On the clinic’s website you can read information about doctors, equipment, make an appointment using online forms, and watch a 3D tour: dentistry 3D tour The clinic has an administrative department that performs the function of a sales department and uses scripts for dialogue with clients. Its employees process calls and online requests, messages in instant messengers and emails. Since 2018, the company has been collaborating with the marketing agency WAMProject, which sets up for the project: context in Google search; advertising on the Google Display Network; Facebook PPC advertising. Due to the specifics of the client’s niche and global plans, the agency has to solve difficult problems. 1.
Scaling campaigns to the world level The clinic plans to attract clients from different parts of the world. This requires a thoughtful approach, otherwise you can easily waste your budget. Therefore, the agency acted in stages. At first, specialists launched advertising only in the Dnieper in order to accumulate statistics. Then they created campaigns for high-margin services, which were shown in Kyiv. In the case of the client, such services include: implantation, teeth straightening, installation of braces, veneers. In such campaigns, only the most effective keywords were used in exact accordance. That is, ads were shown for queries that completely matched the keyword or were close variants of it.
For this Fax Lists reason, the company tries to tell about itself to the widest possible audience, including outside the country. On the clinic’s website you can read information about doctors, equipment, make an appointment using online forms, and watch a 3D tour: dentistry 3D tour The clinic has an administrative department that performs the function of a sales department and uses scripts for dialogue with clients. Its employees process calls and online requests, messages in instant messengers and emails. Since 2018, the company has been collaborating with the marketing agency WAMProject, which sets up for the project: context in Google search; advertising on the Google Display Network; Facebook PPC advertising. Due to the specifics of the client’s niche and global plans, the agency has to solve difficult problems. 1.
Scaling campaigns to the world level The clinic plans to attract clients from different parts of the world. This requires a thoughtful approach, otherwise you can easily waste your budget. Therefore, the agency acted in stages. At first, specialists launched advertising only in the Dnieper in order to accumulate statistics. Then they created campaigns for high-margin services, which were shown in Kyiv. In the case of the client, such services include: implantation, teeth straightening, installation of braces, veneers. In such campaigns, only the most effective keywords were used in exact accordance. That is, ads were shown for queries that completely matched the keyword or were close variants of it.