Post by account_disabled on Jan 1, 2024 16:11:49 GMT 10
McDonald's has kicked off a new promotion that it wanted to announce through the love story of Sebas, a fan of the chain, and Alicia, an employee at one of the brand's establishments. Together with the creative agency TBWA\Spain, the company is part of an action that many people can identify with: eating potatoes in the car after passing through the McAuto and before reaching their destination . In the almost 3-minute spot, every time the protagonist stops by the McAuto to pick up his McMenú, Alicia gives him some potatoes . Little by little and encouraged by her friends, Sebas becomes excited about the idea that the young woman feels something for him, and he returns almost every day to McDonald's to see her. Much to his chagrin, on one of his trips to McAuto he discovers the misunderstanding: the potatoes are part of the brand's new promotion .
Fortunately, it seems that the love story will continue. If you do not display the embedded video correctly, click here. With the endearing story of "Sebas and Alicia", McDonald's announces that from January 5 to 25 with Phone Number List the purchase of at least one McMenú at McAuto it will give away some fries to enjoy along the way . In addition to the 3-minute spot that can be seen on McDonald's YouTube channel and social networks, the campaign has two television runs of 20 and 10 seconds. It was directed by Maxi Sterle and Rodrigo García Saíz, and produced by Central Films .
Data sheet: Agency: TBWA\ESPAÑA Client: McDonald's Product: McAuto Campaign: Sebas and Alicia Contact McDonald's Client: Natalia Echeverría, Héctor Rivero, Susana Herrera Chief Creative Officer: Juan García-Escudero Creative Directors: Javier Martínez and Pablo Fernández Art Director: Joan Guardiola Copy: Lucía Santos Brand Leader: Javier Villalba Account Director: Dolores Sánchez Account Supervisor: Ana López-Perea Account Executive : Alicia Aranda TBWA Producer: Elisa González Producer : Central Films Director: Maxi Sterle and Rodrigo García Saíz Post-production: Serena Title : «Sebas and Alicia»
Fortunately, it seems that the love story will continue. If you do not display the embedded video correctly, click here. With the endearing story of "Sebas and Alicia", McDonald's announces that from January 5 to 25 with Phone Number List the purchase of at least one McMenú at McAuto it will give away some fries to enjoy along the way . In addition to the 3-minute spot that can be seen on McDonald's YouTube channel and social networks, the campaign has two television runs of 20 and 10 seconds. It was directed by Maxi Sterle and Rodrigo García Saíz, and produced by Central Films .
Data sheet: Agency: TBWA\ESPAÑA Client: McDonald's Product: McAuto Campaign: Sebas and Alicia Contact McDonald's Client: Natalia Echeverría, Héctor Rivero, Susana Herrera Chief Creative Officer: Juan García-Escudero Creative Directors: Javier Martínez and Pablo Fernández Art Director: Joan Guardiola Copy: Lucía Santos Brand Leader: Javier Villalba Account Director: Dolores Sánchez Account Supervisor: Ana López-Perea Account Executive : Alicia Aranda TBWA Producer: Elisa González Producer : Central Films Director: Maxi Sterle and Rodrigo García Saíz Post-production: Serena Title : «Sebas and Alicia»