Post by account_disabled on Dec 2, 2023 19:56:50 GMT 10
In today's era filled with information This allows marketers to use data or data to increase advertising efficiency by selecting specific target groups. Target groups can be set across platforms. and analyze customer behavior from data collected from many platforms, such as what makes customers interested in products A response occurred. until deciding to buy the product When online advertising is created to target a specific group of customers, almost every engagement can be analyzed and measured. and will lead to the development of a better marketing plan. More relevant to customers Creating an online campaign that is analyzed from data may not require dozens of layers of analyzed data. or go through a complicated process But it must be careful, comprehensive, clear, and relevant to the target group that we want to communicate with. In this article, we will look at what can be done if we want to increase the efficiency of online advertising by using data.
Use automation to buy ads The traditional method that marketers often use to buy ads, such Phone Number List as looking at reviews through a spreadsheet in Excel, then using that information to buy ads one at a time by yourself, may have seen results in an era where group interests Goals have not changed as quickly as today. Things that help marketers work quickly And more effective is Programmatic Buying, which is a method of buying advertisements using Automated Buying through a software system that is convenient, easy, fast and efficient. If there are any changes such as Budget or if you want to try out new messages. or advertising channels that are not effective Automated systems can change in a timely manner. According to eMarketer, in 2019, 83.5% of online advertising channels in the US were automated or programmatic. Online advertising channels include social media like Facebook, Twiiter, and all ads running across the internet.
Picture from Statista The process of Programmatic Media Buying allows advertisements to be sent to recipients based on the original campaigns where data was collected. The system will analyze and improve the campaign to work at full efficiency. This helps marketers better understand and improve their marketing plans. 2. Ensure that the people who see our advertisements are the right target group. Online advertising channels have a fairly accurate and clear measurement system. But the market changes quickly. Sometimes the information received is not fresh. And as a result, marketing campaigns do not work at their full potential. If the target group to which we send advertisements is not the group of people who will be our customers. This means that we as a company are wasting money. Therefore, marketers must ensure that the demographics of their predicted customers are truthful. and the advertisements are displayed to the right target group Nowadays, marketers can check demographic data in many ways, such as using Google Analytics to check.
Use automation to buy ads The traditional method that marketers often use to buy ads, such Phone Number List as looking at reviews through a spreadsheet in Excel, then using that information to buy ads one at a time by yourself, may have seen results in an era where group interests Goals have not changed as quickly as today. Things that help marketers work quickly And more effective is Programmatic Buying, which is a method of buying advertisements using Automated Buying through a software system that is convenient, easy, fast and efficient. If there are any changes such as Budget or if you want to try out new messages. or advertising channels that are not effective Automated systems can change in a timely manner. According to eMarketer, in 2019, 83.5% of online advertising channels in the US were automated or programmatic. Online advertising channels include social media like Facebook, Twiiter, and all ads running across the internet.
Picture from Statista The process of Programmatic Media Buying allows advertisements to be sent to recipients based on the original campaigns where data was collected. The system will analyze and improve the campaign to work at full efficiency. This helps marketers better understand and improve their marketing plans. 2. Ensure that the people who see our advertisements are the right target group. Online advertising channels have a fairly accurate and clear measurement system. But the market changes quickly. Sometimes the information received is not fresh. And as a result, marketing campaigns do not work at their full potential. If the target group to which we send advertisements is not the group of people who will be our customers. This means that we as a company are wasting money. Therefore, marketers must ensure that the demographics of their predicted customers are truthful. and the advertisements are displayed to the right target group Nowadays, marketers can check demographic data in many ways, such as using Google Analytics to check.